Vision – life UNpacked


We believe in a world where everyone is connected to the environment and cares for it like their own backyard.

When we're only one person in a world of seven billion, it can be hard to convince ourselves that our voice, desires, and choices matter, but they do. life UNpacked envisions a world where everyone recognizes their potential to drive change and embraces their responsibility to shape the world we want to leave behind.

Person holding globe

Imagine a world where we reject the temporary bliss of consumerism for lifelong adventures outdoors. One in which we consider the impact of our choices on the environment and idealize those alternatives not that are the most convenient but that leave the earth a little more room to breathe. We're talking about a world where we don't glamourize excess but take pride in using only what we need. That's the kind of world we want to build. 


We see clean beaches, healthy oceans, and thriving coral reefs. We see growing tree canopies, lasting glaciers, and alpine lakes. We see picnickers, hikers, and happy campers. We see a world where our well-being is tied to our planet's.

Alpine lake

We believe in the power of one less plastic toothbrush today, three less plastic razors this month, five less plastic shampoo bottles this season, and 25 fewer tubes of toothpaste this year. We envision sustainable lifestyles built one choice at a time.

Hands holding leaves