Our Story

The Idea

Swimming alongside a soda bottle, you feel angry, sad, overwhelmed, and guilty on behalf of humans everywhere for polluting environments we don’t own.

But in an instant, the moment can become an opportunity.

Grab the soda bottle and a few more on your way back to shore. Feel inspired, even empowered to make a difference.

We chose to start with self-care products because toothbrushes, toothpaste, and soap are things everyone needs and most people use plastic for.

Yet, eco-friendly alternatives can be made effective, accessible, stylish, and affordable for all.

Through self-care products, life UNpacked is building a community of green groomers with a common goal.

It’s about sharing the responsibility of protecting our beautiful planet by revealing the connection between our everyday habits and a sustainable future for all.

The People Behind It

Erin Kurbis

It’s an insatiable level of curiosity that keeps me exploring beyond my comfort zone. With the help of a deep house playlist, whiteboard, and too many colored markers, I reimagine ideas, products, and services, pushing them to be the best they can be. When I’m not working, you’ll find me experimenting with new recipes, checking out the latest restaurants, backcountry hiking and camping, playing beach volleyball, or travelling.


Kit Hulbert

With seemingly endless enthusiasm, I challenge the status quo and inspire minds to open to different possibilities. I love bringing people together, talking about new ideas, and most importantly, bringing those ideas to life. When I’m not working, you’ll find me spoiling my wife, diving with turtles, hiking, playing soccer, or cooking with sriracha.