Our Story – life UNpacked

Our Story

The Idea

You’ve been there. You find the perfect spot on a white-sand beach with turquoise water glimmering under the afternoon sun and you can’t wait to dive in. Only when you do, you find more plastic than fish. Swimming alongside a soda bottle, you feel angry, sad, overwhelmed, and guilty on behalf of humans everywhere for polluting environments we don’t own. But in an instant, the moment can become an opportunity. Grab the soda bottle and a few more on your way back to shore. Feel inspired, even empowered to make a difference.

Beach garbage

Little things can become big things if everyone does them. It’s in moments of opportunity like these that life UNpacked was born. We can’t change the world on our own or with good intentions alone, but we can start small and create space for ourselves and others to do more.

Collaborate together

We chose to start with self-care products because toothbrushes, toothpaste, and soap are things everyone needs and most people use plastic for. Yet, eco-friendly alternatives can be made effective, accessible, stylish, and affordable for all. Through self-care products, life UNpacked seeks to build a community of green groomers with a common goal.

life UNpacked products

Shifting from a plastic bottle of shampoo to a bar won’t change the world, but it’s a great place to start — start realizing how much single-use plastic we bring into our homes; start changing our consumption habits; and start conversations about the impact of the choices we make.


It’s about sharing the responsibility of protecting our beautiful planet by revealing the connection between our everyday habits and a sustainable future for all.

Clean beach

The People Behind It

Our passion for the outdoors, experiences in nature, love for the environment, and commitment to choosing eco-friendly alternatives inspired us to create life UNpacked.

Kit Hulbert

Kit Hulbert

With seemingly endless enthusiasm, I challenge the status quo and inspire minds open to different possibilities. I love bringing people together, talking about new ideas, and most importantly, bringing those ideas to life. When I’m not working, you’ll find me spoiling my wife, diving with turtles, hiking, playing soccer, or cooking with sriracha.

Erin Kurbis

Erin Kurbis

It’s an insatiable level of curiosity that keeps me exploring beyond my comfort zone. With the help of a deep house playlist, whiteboard, and too many colored markers, I reimagine ideas, products, and services, pushing them to be the best they can be. When I’m not working, you’ll find me experimenting with new recipes, checking out the latest restaurants, backcountry hiking and camping, playing beach volleyball, or travelling.