It’s easy to feel like you are too small a part of this big consumption problem to really have much impact. On top of that, it can be frustrating to not see change come from those who make the decisions that affect entire countries. But we believe you have a lot more power than you think. Spending money on products and companies aligned with your values is one of the most effective ways to vote for the type of world you want to see. Ultimately, it guides companies and governments to make changes in the right direction.